One Free Tool You Must Use When Creating Buyer Personas
Jan21

One Free Tool You Must Use When Creating Buyer Personas

If you’ve visited Orbitz.com to book lodging or flights, it’s likely that you were served a custom set of lodging options – and not just with hotels in geographies you’ve looked at in the past. Remembering someones search history and targeting them with custom content is so three years ago. Orbitz has evaluated their historical database for trends and discovered that Mac users generally spend 30% more than PC...

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One Trick to Lose Less Visitors and Revenue
Jan11

One Trick to Lose Less Visitors and Revenue

Tabbed internet browsing is the norm these days. If someone is simply looking at Facebook they won’t need multiple tabs, but for most other items people are used to opening new tabs to continue their research, evaluate news stories, shop for multiple products, etc. How many tabs do you have open now? If you’re on a tablet, laptop or desktop computer it’s likely 10 or more. Patrick Dubroy, a programming, usability and...

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15 Reasons to Sync Hubspot and Trello
Nov10

15 Reasons to Sync Hubspot and Trello

Any marketer that has been around the block knows that “drive by requests” or other last minute, ad-hoc requests, can be distracting and take you away from completing campaigns or projects that really matter. That’s why I use project management software in my business. Good project management will help you launch campaigns more quickly, better manage all the moving parts, and ensure individuals in other departments...

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Integrating your CRM with Hubspot – Which CRMs and How to Integrate
Oct26

Integrating your CRM with Hubspot – Which CRMs and How to Integrate

Hubspot is a great tool – and even greater because of the way you can integrate SO many CRMs into it without any developer help. No resource heavy API tie ins needed. I helped an early client with Hubspot, before I knew about Zapier, and we did the standard integration route – using developers to hook their CRM with Hubspot through the API. They were excellent developers, but it still took weeks to get setup because of all...

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Get Leads Fast with Hubspot and Zapier Email Parser
Oct19

Get Leads Fast with Hubspot and Zapier Email Parser

I recently set up a direct mail marketing campaign for a client where PURLs were used to track who was opening the letter and engaging with the content. You can read about how PURLs work in marketing here. In short, when you send a direct mail piece you can put the recipient’s name in the URL to 1) pique their interest and 2) track that specific iteration of the landing page to see if the recipient visited their personal page....

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How To Do Text Message Marketing with Hubspot and Zapier
Oct17

How To Do Text Message Marketing with Hubspot and Zapier

Whether you’d like to help your sales team close more deals, turn customers into advocates, remind someone about a meeting, or get greater response rates for surveys, text message automation can help your business. What if I told you that you could automate text messages with no help from a developer, and that with just an hour or two of work you could have a full program humming along? It’s true. I’ve spent dozens...

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