One Trick to Lose Less Visitors and Revenue
Jan11

One Trick to Lose Less Visitors and Revenue

Tabbed internet browsing is the norm these days. If someone is simply looking at Facebook they won’t need multiple tabs, but for most other items people are used to opening new tabs to continue their research, evaluate news stories, shop for multiple products, etc. How many tabs do you have open now? If you’re on a tablet, laptop or desktop computer it’s likely 10 or more. Patrick Dubroy, a programming, usability and...

Read More
The Best Way to Increase Email Click-Through Rates
Nov20

The Best Way to Increase Email Click-Through Rates

A client of mine, Stark Industries, was having difficulties getting their emails read and acted upon. For the most part, Stark’s sought after action was for the email recipient to click-through to a website where they’d take further action. However, people just weren’t clicking-through. Their open rates were good (upwards of 80% to current customers), because who wouldn’t open an email from Stark Industries? An...

Read More