14 Little Known Email Marketing Best Practices
Nov27

14 Little Known Email Marketing Best Practices

Because it is one of the more effective and affordable marketing channels, most marketers have used email marketing at least once in their lives. Many of those marketers were excited if they achieved a 10% open rate and a 3% click-through rate. Note: If your email marketing tool reports a 10% open rate you know that it’s a conservative measure (reported lower than it actually is), because many email recipients may not load...

Read More
The Best Way to Increase Email Click-Through Rates
Nov20

The Best Way to Increase Email Click-Through Rates

A client of mine, Stark Industries, was having difficulties getting their emails read and acted upon. For the most part, Stark’s sought after action was for the email recipient to click-through to a website where they’d take further action. However, people just weren’t clicking-through. Their open rates were good (upwards of 80% to current customers), because who wouldn’t open an email from Stark Industries? An...

Read More