One Trick to Lose Less Visitors and Revenue
Jan11

One Trick to Lose Less Visitors and Revenue

Tabbed internet browsing is the norm these days. If someone is simply looking at Facebook they won’t need multiple tabs, but for most other items people are used to opening new tabs to continue their research, evaluate news stories, shop for multiple products, etc. How many tabs do you have open now? If you’re on a tablet, laptop or desktop computer it’s likely 10 or more. Patrick Dubroy, a programming, usability and...

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14 Little Known Email Marketing Best Practices
Nov27

14 Little Known Email Marketing Best Practices

Because it is one of the more effective and affordable marketing channels, most marketers have used email marketing at least once in their lives. Many of those marketers were excited if they achieved a 10% open rate and a 3% click-through rate. Note: If your email marketing tool reports a 10% open rate you know that it’s a conservative measure (reported lower than it actually is), because many email recipients may not load...

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The Best Way to Increase Email Click-Through Rates
Nov20

The Best Way to Increase Email Click-Through Rates

A client of mine, Stark Industries, was having difficulties getting their emails read and acted upon. For the most part, Stark’s sought after action was for the email recipient to click-through to a website where they’d take further action. However, people just weren’t clicking-through. Their open rates were good (upwards of 80% to current customers), because who wouldn’t open an email from Stark Industries? An...

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15 Reasons to Sync Hubspot and Trello
Nov10

15 Reasons to Sync Hubspot and Trello

Any marketer that has been around the block knows that “drive by requests” or other last minute, ad-hoc requests, can be distracting and take you away from completing campaigns or projects that really matter. That’s why I use project management software in my business. Good project management will help you launch campaigns more quickly, better manage all the moving parts, and ensure individuals in other departments...

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How to Get Hubspot Sales Alerts in Slack
Nov03

How to Get Hubspot Sales Alerts in Slack

Slack is a new communication tool that is taking the world by storm. By many accounts it is the fastest adopted business tool ever – the graph inset here shows the crazy user growth this tool has experienced. One of my clients uses it religiously, with everyone in the company using it: C level leadership, development, sales, marketing, administrative. Its main strengths over the competitors are that it works on all devices (iPhone,...

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15 Reasons to Integrate Eventbrite with Hubspot or Another Email Tool
Nov02

15 Reasons to Integrate Eventbrite with Hubspot or Another Email Tool

Several years ago I helped a client set up a series of events around the USA, using Eloqua. Eloqua was a marketing automation solution that was the best in class at the time. It’s still a powerful suite of marketing tools, though it has been purchased by Oracle and now goes by the name of Oracle Marketing Cloud. Most of my clients are now using Hubspot or Marketo because of the ease of launching the tools, though Eloqua is still...

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Send Direct Mail with Hubspot
Oct30

Send Direct Mail with Hubspot

Why should direct mail marketing be part of my mix? Smartphones are in the pockets of almost every adult. Because they’ve become so widespread, putting the Internet in everyone’s constant grasp, advertisers have taken more advertising online than ever before. Online advertising is huge. Ask a business if they advertise online and the answer is most often yes. However, ask a business if they advertise with direct mail and...

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Integrating your CRM with Hubspot – Which CRMs and How to Integrate
Oct26

Integrating your CRM with Hubspot – Which CRMs and How to Integrate

Hubspot is a great tool – and even greater because of the way you can integrate SO many CRMs into it without any developer help. No resource heavy API tie ins needed. I helped an early client with Hubspot, before I knew about Zapier, and we did the standard integration route – using developers to hook their CRM with Hubspot through the API. They were excellent developers, but it still took weeks to get setup because of all...

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Get Leads Fast with Hubspot and Zapier Email Parser
Oct19

Get Leads Fast with Hubspot and Zapier Email Parser

I recently set up a direct mail marketing campaign for a client where PURLs were used to track who was opening the letter and engaging with the content. You can read about how PURLs work in marketing here. In short, when you send a direct mail piece you can put the recipient’s name in the URL to 1) pique their interest and 2) track that specific iteration of the landing page to see if the recipient visited their personal page....

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How To Do Text Message Marketing with Hubspot and Zapier
Oct17

How To Do Text Message Marketing with Hubspot and Zapier

Whether you’d like to help your sales team close more deals, turn customers into advocates, remind someone about a meeting, or get greater response rates for surveys, text message automation can help your business. What if I told you that you could automate text messages with no help from a developer, and that with just an hour or two of work you could have a full program humming along? It’s true. I’ve spent dozens...

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