One Free Tool You Must Use When Creating Buyer Personas
Jan21

One Free Tool You Must Use When Creating Buyer Personas

If you’ve visited Orbitz.com to book lodging or flights, it’s likely that you were served a custom set of lodging options – and not just with hotels in geographies you’ve looked at in the past. Remembering someones search history and targeting them with custom content is so three years ago. Orbitz has evaluated their historical database for trends and discovered that Mac users generally spend 30% more than PC...

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One Trick to Lose Less Visitors and Revenue
Jan11

One Trick to Lose Less Visitors and Revenue

Tabbed internet browsing is the norm these days. If someone is simply looking at Facebook they won’t need multiple tabs, but for most other items people are used to opening new tabs to continue their research, evaluate news stories, shop for multiple products, etc. How many tabs do you have open now? If you’re on a tablet, laptop or desktop computer it’s likely 10 or more. Patrick Dubroy, a programming, usability and...

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14 Little Known Email Marketing Best Practices
Nov27

14 Little Known Email Marketing Best Practices

Because it is one of the more effective and affordable marketing channels, most marketers have used email marketing at least once in their lives. Many of those marketers were excited if they achieved a 10% open rate and a 3% click-through rate. Note: If your email marketing tool reports a 10% open rate you know that it’s a conservative measure (reported lower than it actually is), because many email recipients may not load...

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The Best Way to Increase Email Click-Through Rates
Nov20

The Best Way to Increase Email Click-Through Rates

A client of mine, Stark Industries, was having difficulties getting their emails read and acted upon. For the most part, Stark’s sought after action was for the email recipient to click-through to a website where they’d take further action. However, people just weren’t clicking-through. Their open rates were good (upwards of 80% to current customers), because who wouldn’t open an email from Stark Industries? An...

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15 Reasons to Sync Hubspot and Trello
Nov10

15 Reasons to Sync Hubspot and Trello

Any marketer that has been around the block knows that “drive by requests” or other last minute, ad-hoc requests, can be distracting and take you away from completing campaigns or projects that really matter. That’s why I use project management software in my business. Good project management will help you launch campaigns more quickly, better manage all the moving parts, and ensure individuals in other departments...

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