One Free Tool You Must Use When Creating Buyer Personas
Jan21

One Free Tool You Must Use When Creating Buyer Personas

If you’ve visited Orbitz.com to book lodging or flights, it’s likely that you were served a custom set of lodging options – and not just with hotels in geographies you’ve looked at in the past. Remembering someones search history and targeting them with custom content is so three years ago. Orbitz has evaluated their historical database for trends and discovered that Mac users generally spend 30% more than PC...

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One Trick to Lose Less Visitors and Revenue
Jan11

One Trick to Lose Less Visitors and Revenue

Tabbed internet browsing is the norm these days. If someone is simply looking at Facebook they won’t need multiple tabs, but for most other items people are used to opening new tabs to continue their research, evaluate news stories, shop for multiple products, etc. How many tabs do you have open now? If you’re on a tablet, laptop or desktop computer it’s likely 10 or more. Patrick Dubroy, a programming, usability and...

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