14 Little Known Email Marketing Best Practices
Nov27

14 Little Known Email Marketing Best Practices

Because it is one of the more effective and affordable marketing channels, most marketers have used email marketing at least once in their lives. Many of those marketers were excited if they achieved a 10% open rate and a 3% click-through rate. Note: If your email marketing tool reports a 10% open rate you know that it’s a conservative measure (reported lower than it actually is), because many email recipients may not load...

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The Best Way to Increase Email Click-Through Rates
Nov20

The Best Way to Increase Email Click-Through Rates

A client of mine, Stark Industries, was having difficulties getting their emails read and acted upon. For the most part, Stark’s sought after action was for the email recipient to click-through to a website where they’d take further action. However, people just weren’t clicking-through. Their open rates were good (upwards of 80% to current customers), because who wouldn’t open an email from Stark Industries? An...

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15 Reasons to Sync Hubspot and Trello
Nov10

15 Reasons to Sync Hubspot and Trello

Any marketer that has been around the block knows that “drive by requests” or other last minute, ad-hoc requests, can be distracting and take you away from completing campaigns or projects that really matter. That’s why I use project management software in my business. Good project management will help you launch campaigns more quickly, better manage all the moving parts, and ensure individuals in other departments...

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How to Get Hubspot Sales Alerts in Slack
Nov03

How to Get Hubspot Sales Alerts in Slack

Slack is a new communication tool that is taking the world by storm. By many accounts it is the fastest adopted business tool ever – the graph inset here shows the crazy user growth this tool has experienced. One of my clients uses it religiously, with everyone in the company using it: C level leadership, development, sales, marketing, administrative. Its main strengths over the competitors are that it works on all devices (iPhone,...

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15 Reasons to Integrate Eventbrite with Hubspot or Another Email Tool
Nov02

15 Reasons to Integrate Eventbrite with Hubspot or Another Email Tool

Several years ago I helped a client set up a series of events around the USA, using Eloqua. Eloqua was a marketing automation solution that was the best in class at the time. It’s still a powerful suite of marketing tools, though it has been purchased by Oracle and now goes by the name of Oracle Marketing Cloud. Most of my clients are now using Hubspot or Marketo because of the ease of launching the tools, though Eloqua is still...

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